Rutter is an API that helps eCommerce platforms read and write store data. This includes products, variants, collections, tags, inventory, images, orders, transactions, shipping, and customer information. Rutter can be connected to any online store through a Rutter Link, which provides a white-labelled login flow and enhanced conversion facilities. Rutter also offers data-driven underwriting and financing to stores, as well as marketing tools to track, monitor, and re-engage customers. With Rutter, users can sell their products anywhere, from any store.