Rapt Media is an enterprise-class interactive video platform that provides high-performance interactive video solutions for successful companies and their teams. The software enables businesses to build navigable user-controlled video experiences. This allows companies to communicate policies and empower employees to do the right thing, while also providing a deeper awareness of company health and wellness. Rapt Media also uses different tools to drive leadership behaviours and accelerate behaviour change within an organisation. Furthermore, the high-performance video features of the platform help users to present information in a more compelling and learner-friendly way. By providing customers with a user-controlled product tutorial experience, businesses can gain loyalty in real-time. Furthermore, with a user-controlled feature discovery facility, Rapt Media skyrockets a company’s next product launch adequately.