RapidSOS was founded in 2012, by Michael Martin and Nicholas Hore to address the 911 data challenge. Martin had a personal experience with 9-1-1 connection difficulties when his father fell off the roof of his home in Rockport, Indiana, breaking his wrist and shattering his hip. Martin's father could not reach 9-1-1 from his cellphone and was lying outside in freezing temperatures until his wife came home and called 9-1-1 from their landline.