Optimum Feedback is a cloud-hosted reputation and feedback management software that is available as a SaaS offering. It comes with a smart dashboard that helps in monitoring and managing all the reviews and feedback from a centralized place. The moment a negative review is posted, users are alerted immediately. It allows the users to reap the benefits of sentiment-based marketing by offering solution with sentiment analytics. Social media monitoring becomes possible on a thorough basis. Optimum Feedback features campaign management, customer review platform, response management etc. New review request generation and multi-channel marketing campaigns become possible with it.