The Crystall.io software is a white label programmatic solution that connects SSPs, DSPs, and ad networks to help them grow their businesses. The software offers real-time bidding to manage media trading processes, with report templates for partners to measure performance KPIs. It also tracks real-time campaign metrics to gain actionable insights and improve ROI with creative ad formats. The software supports ad channels including desktop, in-app, mobile, and connected TV. It is used by professionals, small, medium, and large companies.