Coaching that matters is coaching that challenges. You want clients who are willing to be challenged, and you don't want to have to babysit them or leave their follow-through to chance. There's a better way to support your clients while keeping them on track, focused, and motivated. But coaching, made up of conversations that make a difference, is largely that: intangible. You know your coaching ability is the real deal, but how do you convince someone new to coaching that it's more than a notebook and a phone call? Coaching doesn't have to look "woo woo" from the outside; there's a better way to show off what your clients get when they hire you.