Bouncezap is a user-friendly marketing tool that can help convert website visitors into paying customers. It also has a WordPress plugin. Some of its features include displaying various messages such as email opt-ins, surveys and customized HTMLs. It comes with a bundle of default templates to showcase products. Users can create unlimited campaigns and take advantage of additional features such as A/B testing and visitor segmentation. The software uses Dynamic Text Replacement to recognize frequent visitors and deliver customized messages to them.